FURA
Joan Fusté — Barcelona / Remote

From Cave Walls
To Cyborg Workflow.

Creative Director & Motion Designer — AI-Assisted Visual Storytelling

15+ years building visual narratives across animation, advertising and brand identity. Traditional craft meeting generative AI. The pencil is still my first tool. Everything else amplifies it.

Motion & Animation
Logo Animations
Logo — Digital
Logo — Stop Motion
Selected Work
FIFA — La Batalla
Falsa Alarma — Caras Blancas
Bold Edition — Macarras
Cerveza Bierboi
Cervesa Sant Jordi
River Omelet — Ladies & Gentlemen
Video Art — End World
Video Art — Disinformation & Death
Video Art — Videodrome
Selected Work
FuraVisuals Portfolio Overview
00
Portfolio Overview
AI-assisted creative direction and visual storytelling
Worldbuilding & Environments
01
Worldbuilding & Environments
Worldbuilding with AI and traditional techniques
Character Design & Style Exploration
02
Character Design & Style Exploration
Character design and style exploration for any universe
Visual Experimentation & Image Transformation
03
Visual Experimentation & Image Transformation
Glitch, digital art and transformations. From real to impossible
Motion & Animation
04
Motion & Animation
Animation, motion graphics & hand-crafted stories
Branding & Visual Systems
05
Branding & Visual Systems
Logo and visual systems that leave a mark
Workflow & Philosophy
06
Workflow & Philosophy
Tools evolve. The instinct to create remains
Joan Fusté
Joan Fusté
Joan Fusté — Barcelona

The pencil is still
my first tool.

Creative Director and Motion Designer with 15+ years of experience across animation, advertising, brand identity and audiovisual production. I've worked as a freelancer and as part of creative teams, producing visual content for television, advertising and digital media.

I work at the intersection of traditional craft and generative AI. Before any software opens, before any prompt is written, there is a hand holding something and a mind deciding what to say. That hasn't changed. Only the walls have.

I believe in using AI not as a replacement for craft, but as an extension of it. My workflow combines hand-built foundations — rigging, frame-by-frame animation, cinematic composition — with the speed and possibility of generative tools.

"Workflow is the signature, not the tool."
From cave paintings to AI systems, every tool is just another surface where ideas leave their mark.
15+
Years of experience
6
Masters & specializations
Frames placed by hand
Let's Work Together

Open for
freelance
& remote work.

Available for animation, motion graphics, creative direction, character design and AI-assisted visual projects. International clients welcome.

Download CV
Full work history, selected clients and technical skills. Available for immediate freelance projects and long-term collaborations.
View CV →
Based in Barcelona
Available for remote work worldwide.
CET timezone — flexible for international teams.